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Case TicTag

TicTag: "Their SmartTag makes an online connection in the offline world"

TicTag is a revolutionary startup in the retail market. Their product, the 1.0 stamp, makes payments seamlessly, opens doors, and makes online connections in an offline world. Simply hold your smartphone against the stamp integrated in whatever you want to open/wherever you want a transaction to take place and the rest follows automatically!

TicTag is original in the sense that by integrating their stamp into offline objects, the objects and locations where the stamp is activated are identified. Before TicTag, you wouldn’t be able to open a door without having to use the key. Next to automatically opening doors and making payments without having to type in your pin code, TicTag is planning to diverge into new markets, such as Automotive (being able to open the door of a car without a remote control) and Finance.

Challenge

As a young startup, it is always difficult to contact investors and get financed by them. Often times, investors want to see a finished and established product, before spending their finances on a project. This is why TicTag came over to us! The company needed some sort of finances and applying for subsidies was one of the very few options.

Approach

Currently, TicTag makes use of the WBSO and other subsidies. Pieter Heersink, the Founder & CEO of the startup, claims that he could have applied for the subsidies himself, but since he doesn’t know the nitty gritty things about what it takes to get a subsidy, he contacted the experienced MK consultants for help. Not to forget, at MK, we are reasonable. We work on a no-nonsense and on a no-cure, no-pay basis. This is why TicTag is a permanent client! There simply aren’t better alternatives to us and to what we do.

Result

With our subsidies, TicTag can spend more time diverging into other sectors and dealing with competitors abroad. Also, the subsidy money could be used to attract new employees – currently, the TicTag team comprises of five people and all of them are men! So more women are needed, claimed Heersink with a smile on his face.

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